PERFECT SOLUTIONS THROUGH THE LINE MARKETING AGENCY
The agency develops and delivers, creative and innovative concepts using a team of creative thinkers, combined with exceptional project management teams. Research and analytics is critical to the development of any brand or campaign. The agency places high value on conducting research to establish valuable relationships with the target audience in the most creative manner.
The business model is based on creating “perfect” strategy and utilizing the “perfect” tools to deliver concepts that effectively represent a brand, while achieving the client’s business goals and objectives.
Perfect Solutions client portfolio ranges from blue chip FMCG companies and companies in other sectors, government, NPO’s to global partnerships
CONTACT: How many patrons in the venue noticed the brand.
ENGAGEMENT: OF These: “Contacts”, how many LAS were willing to listen to the brand benefits ( The core selling message)
SALE: Of these “engagements”, how many LAS purchased the product
REAL data is supported by qualitative feedback and consumer insight of the activation, campaign, brand and product respectively.
Although service providers are experts in what they do, not understanding the CONCEPT STAGE AND THE “why”, a campaign often hinders the ability to effectively execute the BTL campaign with all its objectives in mind.
Monitoring brand ambassadors and ensuring that TTL campaigns runs smoothly and to prevent ‘on time’ becoming a painful job for YOU.
Suppliers usually over promise and under deliver.
Often TTL campaigns are not seen as viable because its not being measured.
Promoter VS Brand Ambassadors.