PR & CONSUMER MANAGEMENT
We devise a strategy to effectively but creatively create change or reinforce the audiences’ opinions through PR.
The public relations and consumer management division plays a critical role in developing and maintaining relationships with key publics and stakeholders through effective communicating strategies.
Through gaining an understanding of our clients, we are able influence the opinions and behavior of the brands audience. The team carefully crafts a strategy considering all forms of media and communication tools to build, maintain and manage the reputation of our clients. We raise a business authority, building relationships with key people and managing reputations to increase sales and customer base.
PR is still one of the most affordable and effective ways to market a brand. It’s also a fundamental tool for maintaining your brand’s reputation as well as acting as a mediator in time of crisis – limiting reputational damage.
We make use of Customer Management systems and applications (also known as CRM, or Customer Relationship Management) to capture, research and analyze information such as customer behavior, buying preferences and demographics.